redir Issues an HTTP redirect to the client. This directive implies that a matched request is to be rejected as-is, and the client should try again at a different URL. For that reason, its directive order is very early. Syntax redir [<matcher>] <to> [<code>] <to> is the target location. Becomes the response's Location header . <code> is the HTTP status code to use for the redirect. Can be: A positive integer in the 3xx range, or 401 temporary for a temporary redirect (302, this is the default) permanent for a permanent redirect (301) html to use an HTML document to perform the redirect (useful for redirecting browsers but not API clients) A placeholder with a status code value Examples Redirect all requests to https://example.com: www.example.com { redir https://example.com } Same, but preserve the existing URI by appending the {uri} placeholder: www.example.com { redir https://example.com{uri} } Same, but permanent: www.example.com { redir https://example.com{uri} permanent } Redirect your old /about-us page to your new /about page: example.com { redir /about-us /about reverse_proxy localhost:9000 }